cryptocurrency and ICO: TANZO

Blockchain-based social market for handmade goods.

TANZO is the first of its social markets for handmade goods, where craftsmen are protected and workmanship is guaranteed. The distributed TANZO ledger technology ensures transparency in the platform, making it as open and secure as possible for buyers and sellers.

TANZO
The past few years have witnessed a surge in online calls for handmade items. Is this all of a sudden? Not true. In an era of world instability, excessive mass production and consumerist conveyor belt, there is no amazing man who once again switched to the familiarity and authenticity of home-made casual items. Arts and crafts have done an integral part in human enhancement and subculture for over 5,000 years. Even these days, quite sneeringly, we seem to use massively produced hardware and software in the right way to reconnect with our desires for handmade items.

When TANZO began its market study again in 2016, we knew there were hundreds of piles of craftsmen on-line, but we were amazed to find over two hundred,000 guilds, institutions, golf equipment and other communities where craftsmen and craftsmen gathered to change thoughts and visions and share love to create something with their own hands.

With humans becoming more and more interested through having an actual and precise object, the international market for home made goods has tripled since the truth of 2008 and is now turned into a $ 100 billion industry. In 2016, India personally exports $ five. Four billion in handmade goods, up by fifteen percent over the previous 12 months. During the same period, each of China and Southeast Asia generated more than $ 25 billion.

The full length of the US handicraft business company is now $ 43.39 billion, in line with the new search of the Association for the Creative Industry (AFCI). With increasing demand, industrial tasks that use 2020 global handmade markets will be worth a hundred and fifty billion dollars. Crafts are the specific expression of a unique way of life or network through workmanship and environmental materials. With the rise of globalization, products have emerged as bigger and extra commodities and artisans find their products competing with goods from all sectors.

Most crafters and craftsmen are innovative, inventive and hardworking. The tasks they have faced lately are becoming increasingly visible through their community environment. With recent technological and e-trade improvements, crafters should be comfortable with social media, customer advertising, advertising, privateness rules and more. To gain success, they are pressed to invest their efforts and time in different things in the previous creation.

Most crafters are not native, entrepreneurs or advertising and marketing professionals like the new virtual millennium generation. They are just normal everyday those who appear to have the ability and information to create something that is precise and beautiful. Consumers who are looking to buy handicrafts feel related to indigenous traditions and cultures in the world and more and more variations of the commodified world. Trust in the authenticity of crafts is a top priority for consumers.

The following definition, accompanied in 1997 through the United Nations Community Symposium on Education, Science and Culture / Information Technology Community (UNESCO / ITC) on Crafts and International Markets captures the range and complexity of crafts.

About TANZO
TANZO is the first of its kind social market for handmade goods, where craftsmen are protected and workmanship is guaranteed.

The distributed TANZO ledger technology ensures transparency in the platform, making it as open and secure as possible for buyers and sellers.

TANZO's main goal is to be a synchronized social platform, based on a fully decentralized trust system, ensuring that all parties involved in a particular transaction are equally protected.

Handmade Market

The global market for handmade goods has tripled since 2008 and is now a $ 100 billion industry. In 2016, India alone exported $ 5.4 billion of handmade goods, up 15% from a year earlier. During the same period, China and Southeast Asia generated more than $ 25 billion.

The total size of the US handicraft industry is now $ 43.9 billion, according to new research from the Association for Creative Industries (AFCI). With the ever-increasing demand, the industry projected that by 2020 the global handmade market would be a $ 150 billion industry.
Problems for Craftsmen & Buyers

Crafter Problems

Lack of knowledge of international marketing
Lack of buyer confidence (crafters are usually not identified)

Lack of direct communication with potential buyers
The inability to present their products in fair competition

Difficulty driving traffic to their product list
Barriers to proper representation of themselves and their products

Fear of dishonest buyers
Buyer's problem
Difficulty verifying that a craftsman is what he claims
Difficulty verifying that the goods are really handmade by the crafters
Difficulty verifying that a craftsman does not exploit the market by passing on fake goods as authentic
Difficulty verifying that a craftsman does not sell mass-produced goods for profit
Lack of reliable reviews

Advantages of TANZO Platform

Comprehensive service, easy to use
Low Cost Fee
low transaction
Payment with popular cryptocurrency (ETH, BTC)
Transparent and decentralized bonus and reward systems
Proof of product authenticity - Blockchain verifies proof of identity

Customer communication tools
Detailed sales analysis
Reliable reviews, awarded incentives by reward system
Payment of TZO tokens for platform services at special rates

Product: TANZO Platform
PROBLEM

Most e-commerce platforms are not suitable for true artisans who want to promote their craft or want to sell uniquely designed products at a reasonable price. In particular, craftsmen are forced to compete directly with wholesalers and merchants who often sell counterfeit or mass-produced goods on the same platform and at a much lower price.
Sometimes it becomes difficult to even find authentic handcrafted items in the midst of low-quality mock volumes that disrupt search results.

SOLUTION

TANZO's blockchain-based identity verification process ensures that only true artisans can sell their handmade items on the platform. It is also a guarantee to potential buyers that all the goods are really handmade by the craftsmen who sell them.
Items will be priced in fiat currency for customers who may not be familiar with comparable cryptocurrency values. However, TANZO will provide incentives to users to use TZO tokens as their default currency for transactions by either deriving or completely eliminating withdrawal fees and by providing TZO bonuses as gifts for special accomplishments.

TANZO for Buyer

TANZO uses geolocation and timestamp functions, in combination with blockchain technology, to verify the identity and authenticity of each new craftsman, as well as each new item.

TANZO's intelligent contracting system is responsible for registering their craftsmen and their products in blockchain after fulfilling predetermined conditions (verified profiles, product information sent, validated rates, payments before products are shipped, etc.) Each product purchase is listed on blockchain as transaction.

Details of Token Sale Distribution